The project will run for five years between 2016 and 2020. The first year is focused on assessing the potential for tourism development in these destinations and planning how best to achieve this. From the second year onwards these plans will be implemented with a view to increasing the economic value of tourism in each destination. 

Important features of the project are to maintain and highlight the rich ethnic and cultural diversity, improve the quality of village handicrafts, stimulate business development and enable private and public sector stakeholders to manage destinations more effectively. It is hoped that these interventions will help push markets upwards towards high-end products and therefore higher yield, stimulating the growth of mainstream tourism patterns and broad economic development in and around the targeted destinations.

Source by: Oh! magazine